The opening of March Madness and the NCAA First Four Division 1 Men’s Basketball games has been held at UD Arena since 2001. In those 24 years, the First Four has provided an over $115 million direct impact to the Dayton region.
Montgomery County Commissioner Carolyn Rice and Greater Dayton Area Hospital Association’s Sarah Sarah Hackenbracht joined Living Dayton to discuss The Big Hoopla and the economic boom it brings to the region.
The 2025 Big Hoopla will kick off events Sunday with a new partnership before the First Four begins at the University of Dayton Arena.
Montgomery County Commissioner Judy Dodge and Sharon White of Premier Health joined Mix 107.7 DJ Dave Alexander on iHeart Miami Valley View to talk about The 2025 Big Hoopla—including the Hoopla 4 Miler and STEM Challenge—and the First Four.
Dayton Development Coalition President and The Big Hoopla volunteer Jeff Hoagland is interviewed by WDTN to discuss how local businesses are gearing up for what will be an extremely lucrative set of weeks for the city of Dayton.
University of Dayton Arena will be back in the national spotlight this month as the NCAA First Four Tournament returns, bringing with it millions of dollars in economic impact for the region.
University of Dayton
Dayton Montgomery County CVB
Dayton Flyers
©2025 The Big Hoopla. All Rights Reserved. The Big Hoopla, Inc. is a 501(c)3 non-profit organization that acts as the legal entity for the local organizing committeein Dayton, Ohio for the NCAA Division I Men’s Basketball Tournament and the NCAA First Four.
NCAA, NCAA Basketball and First Four are registered trademarks of the National Collegiate Athletic Association
