The First Four is more than just basketball for Dayton — it’s also a chance to showcase the city to a massive influx of sports fans. Bars and restaurants throughout the downtown area were packed all week by locals and visitors alike.

Hoopla NEWS

12 local students win full-tuition scholarships to Wright State at Big Hoopla STEM Challenge
Wright State University, a proud sponsor of the Big Hoopla’s STEM Challenge, awarded full-in-state tuition scholarships to the 12 students at the STEM Challenge event on March 16 in the Student Union. The students were also recognized during the NCAA First Four games...
Setting the stage: The unsung heroes behind First Four
The First Four—and The Big Hoopla in general—is one of Dayton’s biggest events of the year: so who helps put it together at UD Arena? WDTN takes a look.
WKEF: Destination Dayton takes a look into the economic impact of the First Four locally
Jacquelyn Powell, President and CEO of Destination Dayton, talks about the economic impact of the First Four on the Dayton economy.
Good Day Dayton: NCAA First Four Basketball Tournament
Jacquelyn Powell of Destination Dayton joins Good Day Dayton to discuss the NCAA First Four Basketball Tournament happening in Dayton and the economic impact for Dayton and Montgomery County.
SI: Explaining the History and Purpose of March Madness ‘First Four’
The NCAA tournament officially begins with the First Four—the four games that determine the final at-large berths of the 68-team fields for the championships in Division I men's basketball.